You may have seen BTP on an Infinite Storefront jar or lip balm and wondered what those three letters mean.
BTP means Better Than Petroleum.
It is the name behind our body balm and lip balm line and a simple way to identify the products Infinite Storefront created around beeswax, plant-based oils, and botanical ingredients.
Why give it a name?
Because BTP is more than a scent. Lavender, Eucalyptus, Lemongrass Mint, Lemon Balm Mint, and Strawberry Apple Mint are varieties. BTP is the product family that connects them.
When you see BTP on Infinite Storefront, you know you are looking at our Better Than Petroleum balm line.
What is BTP Body Balm for?
BTP Body Balm is made for everyday dry-skin care. Its rich texture can be used on hands, elbows, knees, heels, feet, and other areas that need moisture. Start with a small amount and add more if needed.
What about BTP Lip Balm?
BTP Lip Balms bring the same product-family identity to everyday dry-lip care. Current BTP lip balms are sold in convenient 2-packs, so you can keep one nearby and another where you need it.
Made by Infinite Storefront
Infinite Storefront is a Pittsburgh small-batch business making soap, body balm, and lip balm. BTP gives our balm line a name customers can recognize while keeping the purpose straightforward: practical products for everyday care.